Now that you have some connections (likely people you already know) and a “Professional Headline,” or Elevator Speech, it’s time to start completing some of the more meaty sections of your LinkedIn Profile, so people who you don’t already know will be able to A) assess who you are and B) be able to find you if they’re looking to connect or do business with someone like you. This post concerns the completion of the “Current Position” part of your page.
Here may be a good place to point out that Google really likes LinkedIn, and if your profile is public, then it is Google “Search-able.” As such, you should be considering the keywords related to your work, to put in places on your profile like the “current position” area. Proper use and placement of these keywords will help boost your Profile not only in Google searches, but in searches directly within LinkedIn as well. Blogger Lewis Howes wrote a great post on using keywords in your LinkedIn Profile here.
To update your current position, log into your LinkedIn Account, click on your profile, scroll down to where it says “Current Positions” and click edit on the position you would like to edit, or click +Add a current position if you haven’t done so already.
Complete the fields (shown below), using keywords in the Title field, as well as in your description. You’ll notice that once you complete the company name, you’ll have the opportunity to enter the company website and industry.
Use keywords; complete the description
Once you click the update button, you will be taken to a screen where you’ll be asked if you would like to creat a company profile. Enter your company email address and I’ll be addressing this in a future blog post on January 26th, 2011. (In accordance with The Social Host’s Coffee Break Calendar!)
That’s it! That’s the only thing you had to do today to improve your LinkedIn Presence…other than adding 5 new contacts. If you’re a location based local business, why not try connecting with 5 other business people in your community via LinkedIn? Just go to the search bar at the top of the LinkedIn page, click people and enter the name of your town/community/city in the search field. Be sure to introduce yourself in a personal message when you send an invitation to connect, including the reason why you would like to connect. If you have too many rejected invitations, LinkedIn will not allow you to continue sending invites.
Have a great day! Remember, keep it real, keep it interesting, keep it really interesting!